A gamified reward system within Telegram that lets users complete simple tasks to earn points and redeem them for digital goods like Telegram Premium or Netflix subscriptions.

Key results

<aside> ✅ 0 → 129k MAU in 2 months

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<aside> ✅ 26k subscribers

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<aside> ✅ 63% Conversion 1 paid task

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Overview

My role

Senior Product Designer, leading the end-to-end design of a high-converting Telegram Mini App – launching monetization on day one— while also creating the brand identity, logo book, and ongoing design system.

Team

A small but wildly driven team of four — a visionary CTO, a sharp staff engineer, a hands-on product manager, and a bold marketologist

Chapter 1

The MVP

We were part of the Telegram Mini App Accelerator program, and we had to move fast. Our product manager pitched a bold idea: a Telegram-integrated loyalty program with real, valuable rewards (think Netflix and Telegram Premium). We figured we were smart (or crazy) enough to start with just our vision. One chaotic team call, too many jokes, and a few shared references later— we jumped in. That’s how it all began.

Problem

We needed to gain user trust as an early-stage startup, fast.

Decision

We integrated The Prime design into Telegram’s native design system. Yes, we know — it’s the dark side. But hey, we have cookies.